A Name is No Longer a Name – But a Hyperlink to a Person’s Profile – Social Media in Corporate Settings – a case study

23 December 2008 Categories: Knowledge Management

If you’re interested in social media in corporate settings, this post is for you. ‎‎A paper by Deloitte, presented in a Workshop on Social Networking in Organizations, briefly reviews the design and deployment of social networking tool, D Street, in the company.

D Street is a web-based application created with the goal to increase the points of connectivity among Deloitte’s professionals. The tool allows them to create profiles that share their professional and personal brand.

D Street is described as “a ‘mash-up’ that takes data from human resource systems and combines it with employee-generated content.” It is comprised of selected elements of social networking sites such as Facebook and LinkedIN, which were applied to the specific business environment of the company.

What does it offer?

The following are a sampling of the data included on each personal profile (see screenshot):

  • Firm directory data including geography, contact information, service areas, service lines, function
  • People affiliations
  • Personal interests including hobbies and personal favorites
  • Suggested restaurants, things to do and places to see when visiting
  • Blog module
  • Presence awareness
  • Resume, publications and content
  • Work interests including affiliations, certifications and specializations
  • Deloitte programs, community and affinity group participation
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